Omni Consumer Products’ well-funded / low-oversight division of “Social Planning”. Is the nerve center of their memetic and subliminal urban civil engineering for Delta City. Bleeding edge techniques of cerebral color interaction, shape and movement influence and constant analysis of deep surveillance panopticon technologies with auto-facial recognition and physiological (heart rate blood-pressure, dermal temperature, etc.) kinesiology are constantly analyzed and monitored in real time for maximum demographic data collection and socio-psychological analysis. This analysis is then immediately turned into environmental manipulation, color choices, architectural design and civic artwork planning that is put into practice with the ultimate effect of creating a dazzlingly pleasant environment that inspires and uplifts the psychological state of the habitat dweller. Perhaps slightly against their will. Perhaps on a level of subliminal manipulation that borders on psychological warfare. Perhaps in preparation for even greater attempts to manipulate and control the populace. Perhaps that will one day result in an event similar to the Miranda incident in Serenity. (Where the Alliance administered a chemical designed to suppress aggression in the residents, which worked too well, making them so passive they stopped working, stopped reproducing, and eventually simply laid down and died of dehydration. And also resulted in 0.1% of the population reacting by becoming hyper-aggressive and unstable, becoming the horrible scourge known as the Reavers.)